DTC Talk: Casper, Barstool’s Future, Google Travel, Apple ITP and More! – MGR Unplugged Podcast

Marketing Strategy The MGR Unplugged Podcast Top January 17, 2020
DTC Talk - MGR Unplugged Podcast

DTC Talk: Casper, Barstool’s Future, Google Travel, Apple ITP and More! – MGR Unplugged Podcast

In this episode of MGR Unplugged, Manuel and David go over some of DTC brands making headlines in the last few days.

Listen now on your favorite podcast platform:

Apple Podcasts Spotify | Google Play | Stitcher Overcast

 

Some of the topics covered include:
Startup Growth at all costs: Is it the end of an era?  There are multiple examples in the news these days of companies that are unprofitable, yet they are planning on going public or are already public.  WeWork, Zume Pizza, Casper, Uber… But investors are starting to look more thoroughly at the balance sheets too and questioning valuations.
Read more here >
Barstool Sports (sports betting) in talks to be acquired by a Casino company. One more example of how attractive media companies have become these days.  In this case, Penn National Gaming, a casino operator, may be soon closing the deal to acquire Barstool Sports.
Read more here >
Facebook’s next move. Is Facebook planning to create its own version of Shopify eCommerce store front?  It’s a rumor.  It’s on Twitter.  Will it become a reality?  Time will tell… but it makes sense.
Google launches Google Travel with added features to make it an all encompassing platform for everybody’s travel plans.  Who benefits from this latest addition and who is not so happy about it?
You can read more details here >
Apple’s ITP keeps making tracking more difficult for advertisers. Intelligent Tracking Prevention was introduced by Apple to its own Safari Browser in 2017 and since then, it’s been a tug-of-war between Apple and third party browsers and advertising platforms to work around the third party cookie limited lifespan.
Read more here >

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This podcast is brought to you by: MGR Agency Scaling marketing for leading digital brands.

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