Disney+ is Brilliant and Every Business Can Learn From It
David Gil discusses why Disney is being incredibly smart with Disney+. Also, he discusses how they’re using the “Big Mac” strategy to grow their direct to consumer relationships and why most businesses should do the same.
Listen on: Apple Podcasts | Spotify | Google Play | Stitcher
Topics:
How content was traditionally monetized – (1:36)
What makes Disney so unique- (6:40)
The “Big Mac” strategy – (16:45)
Links:
Full Bob Iger interview with CNBC
Previous episode about why Netflix should mimic Disney
