Landing Fortune 500 Clients & Raising Money from Big VCs – Amanda Greenberg, CEO of Balloonr
They discuss many things, including tips for raising money, how to handle the pressure from VCs, how to go about starting a software company when you come from a non-technical background, how Amanda’s been able to land Fortune 500 clients and how she thinks about the balance between adding new features and while keeping a product simple and easy to use. This episode is a must listen for any founder or anyone operating in the B2B space!
Listen to The Edge Podcast On:
(2:30) – Amanda’s background and what led her to co-found Balloonr.
(4:25) – How Amanda convinced Jason Calacanis to invest in her company.
(8:10) – How to handle the pressure that comes with raising money from VCs.
(11:17) – Why she chose to crowdfund through Republic.co and if she thinks it was a good decision.
(15:20) – Things she wish she knew before raising money.
(18:00) – Choosing the right investors vs. taking money from anyone.
(18:40) – Building a SaaS company as a non-technical founder.
(20:58) – Getting past the stigma of being married to her co-founder.
(22:50) – How she landed multiple Fortune 500 clients as a startup.
(26:03) – How to market and educate customers about a new product while also building brand.
(28:00) – In building a SaaS product, how to prioritize which features should be added first.
(30:36) – How to manage the balance of new features vs. product simplicity to avoid feature overload.
(32:43) – Two of Amanda’s favorite books.